Three years ago PWF wrote about two young Melbourne entrepreneurs taking on the supermarket duopoly. As Aussie Farmers Direct they won 6500 customers in 12 months and set up a network of ‘franchised milkmen’.
The milk in Australia is predominantly supplied by Japanese-owned National Foods, New Zealand dairy company Fonterra, and Italy’s Parmalat.
Now, in 2010 Aussie Farmers Direct is fighting back against foreign-owned dairy companies investing $5.45 million in an Australian owned dairy processing company, which will give domestic dairy farmers a greater choice of buyers.
The milk will be distributed by the company’s franchisees starting in Victoria and will eventually be distributed throughout Australia.
Braedon Lord of Aussie Farmers Direct says
“In excess of 90% of the fresh milk consumed in Australia is supplied by foreign companies..
The main emphasis behind the project is to ensure our customers receive Australian owned, farmed and manufactured milk from now on..
The company is creating a new dairy processing and bottling plant and will redevelop an old Bonlac factory in Camperdown, south-west Victoria. It will eventually produce 100,000 litres of Aussie Farmers Direct branded milk..
It’s about securing supply but also about getting closer to the dairy farmer and developing that relationship with them as we grow our customer base across Australia..
At the heart of the company’s core values is connecting the farming community to Australian households and creating and fostering rewards and opportunities for everyone..”
Funding This Move
Helping fund this move is a $700,000 grant under the Brumby Government’s Regional Investment Initiative ($350,000) and Community Regional Industry Skills Program ($350,000) through Regional Development Victoria.
Impressive and local.